Surena Chande

Senior copywriter & Brand consultant

With over 10 years of experience across advertising, brand and editorial, I help brands define their voice, shape their storytelling and communicate with clarity.

My work spans copywriting, tone of voice consultancy, brand messaging, SEO guidance and integrated campaigns across web, app, social, UX and OOH, for brands including British Airways, Clé de Peau Beauté, ASOS, ROVE Hotels, Clarks, Dulux, South Western Railway and Go.Compare.

Capabilities
Copywriting · Brand positioning · Tone of voice · Storytelling · Content strategy ·
Creative strategy · Campaign concepts · Creative direction

Previous Clients
British Airways · Clé de Peau Beauté · ASOS · FatFace ·
ROVE Hotels · GoCompare · Principality · Tide · Babylon Health · Dulux · Clarks

My Work

British Airways First in-flight menu copy

In-Flight Menus

Developing distinct copy directions for the British Airways cabin menus.

In-Flight Menus

Developing distinct copy directions for the British Airways cabin menus.

British Airways × England Rugby: Stadium Experience

Creating copy to blend British Airways' voice with the Twickenham Rugby fan experience.

British Airways × England Rugby: Stadium Experience

Creating copy to blend British Airways' voice with the Twickenham Rugby fan experience.

British Airways x Twickenham Stadium Box

For the British Airways Twickenham Stadium Box, I led the creative direction for a considered poster series that brought the British Airways customer journey and global network to life.

British Airways x Twickenham Stadium Box

For the British Airways Twickenham Stadium Box, I led the creative direction for a considered poster series that brought the British Airways customer journey and global network to life.

In-flight Entertainment Journey Messaging

Creating warm, timely messaging for key moments of the onboard journey.

In-flight Entertainment Journey Messaging

Creating warm, timely messaging for key moments of the onboard journey.

Nicole Kidman Global Ambassador Campaign

Social copy for Clé de Peau Beauté’s global ambassador film series.

Nicole Kidman Global Ambassador Campaign

Social copy for Clé de Peau Beauté’s global ambassador film series.

British Airways British Originals Launch

Creating social end-frame copy for the launch of British Airways’ new brand positioning

British Airways British Originals Launch

Creating social end-frame copy for the launch of British Airways’ new brand positioning

Radiant Cream Foundation Social Film

Creating an engaging social media copy concept to promote Radiant Cream Foundation.

Radiant Cream Foundation Social Film

Creating an engaging social media copy concept to promote Radiant Cream Foundation.

Earth Day 2026 Social Asset

Balancing creativity and compliance for an Earth Day campaign.

Earth Day 2026 Social Asset

Balancing creativity and compliance for an Earth Day campaign.

British Airways JFK Terminal 7 Video Script

Creating a script tying British Airways' move from JFK Terminal 7 with Thanksgiving.

British Airways JFK Terminal 7 Video Script

Creating a script tying British Airways' move from JFK Terminal 7 with Thanksgiving.

Clarks Digital Editorial Content

Creating SEO-led fashion and lifestyle articles for Clarks

Clarks Digital Editorial Content

Creating SEO-led fashion and lifestyle articles for Clarks

Dulux Digital Editorial Content

Creating SEO-led home and decorating articles for Dulux.

Dulux Digital Editorial Content

Creating SEO-led home and decorating articles for Dulux.

British Airways Winter Sun Social Campaign

Creating a playful, social-first end frame for British Airways’ winter sun campaign.

British Airways Winter Sun Social Campaign

Creating a playful, social-first end frame for British Airways’ winter sun campaign.

See all works

About me

About

I'm a Senior Copywriter and Brand Consultant based in London, with more than a decade working across advertising, brand, social and digital. My skill set spans tone of voice development, brand messaging, campaigns, digital content and UX, helping brands communicate with greater clarity and character. Across in-house, agency and freelance roles, I have worked with brands including British Airways, Clé de Peau Beauté, ASOS, FatFace, ROVE Hotels, Clarks and Dulux. I focus on the elements that make a brand recognisable, ensuring its voice carries through from strategic thinking to everyday communication.

Career

2024 to 2026
Senior Copywriter at Clé de Peau Beauté

2022 to 2024
Lead Copywriter at British Airways

2021 to 2022
SEO Editor at Mirror Online

View full experience on LinkedIn